Elfcare.

Elfcare is a preventative health service combining comprehensive health testing with medical expertise to give people a deeper understanding of their health.

I joined at an early stage, when the product was still being shaped. My role was to turn the idea into a tangible digital experience, working across product, UX, UI and brand.

The central challenge was making a highly complex health assessment feel clear, trustworthy and approachable, while still communicating the depth and value of the service.

This case study is still in progress. Check back soon for the full story.