Work.

I worked across mobile, in-car experiences and electrification. Moving between strategic direction and hands-on design. My role was often less about designing a single feature and more about making disconnected parts of a complex ecosystem feel like one product.

I shaped product and UX direction while developing the design system and helping establish a new brand expression. The focus was on creating a cohesive product experience and scalable design foundations that could evolve with a rapidly growing business across markets.

Elfcare is building a new kind of preventative health service. I joined early, working across brand, UX and UI to help turn the idea into a tangible product.

[Placeholder] A smaller, sharper piece of work — a concept, a craft exercise.