Kry/Livi.

Kry was scaling rapidly across markets, products and teams, creating a need for stronger design foundations and a clearer product direction. I joined as a Staff Designer, working across the patient experience, clinician platform, design system and brand to create greater coherence while helping the organisation evolve its design maturity.

Set up and evolved the design system, establishing patterns and principles that could support a growing product ecosystem. I also helped onboard and enable designers to use and contribute to the system.

Played a hands-on role throughout the rebrand, contributing from high-level visual direction through to detailed execution. This included helping define the illustration direction and translating the new identity into the digital product.

Worked across the full healthcare journey, designing hands-on for both the patient-facing app and clinician tools. The focus was on creating connected experiences across two very different user needs and contexts.